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Two engagements,
two industries,
one method.
Pharmacy product strategy at the Fortune 10 scale, and end-to-end web strategy for a multi-trade home services operator. Different problems — same approach to ownership, sequencing, and shipping.
01 / case study
Pharmacy / product strategy
From “let’s sunset it” to a 25% drop in transaction time.
Three failed payment features. Four teams not talking. One vision waiting to land. How an 11-step product spine turned a backlogged item into a working pilot — and a feature that would later quietly resurface in production.
02 / case study
Home services / web strategy
Four fragmented websites, one unified hub.
A real competitive advantage almost nobody could see — one parent organization across many home repair categories — undermined by two competing domains, almost no trust signals, and disconnected branding. The strategy: hub-and-spoke architecture built around the audience competitors ignore.
off the record
Two decades of work I can’t show publicly.
Most of what I’ve shipped lives behind NDA, internal portals, or under organizational logos I’m not free to attach to my own work. The selected cases above are the engagements I’m able to talk about openly.
Other engagements span higher education marketing strategy, digital pharmacy operations at a Fortune 10 retailer, and product work at growth-stage SaaS companies.
Happy to discuss specifics on a call where the conversation can stay between us.