You’re hiring a person, not an agency.

When you hire Myco, you talk to the person actually doing the work. Nothing gets handed to a junior team or lost on the way from the pitch to whoever delivers it.

I didn’t start in web. I came up through brand positioning, public relations, advertising, and copywriting: building and leading marketing teams, founding agencies, and turning vague business goals into plans people could run with. The clients ranged from Fortune 500 names to startups still finding their footing. Over time the work went digital and in-house, expanding to include SEO, content creation, analytics, and digital product management, including a pharmacy app used by tens of millions of people.

All of it taught me the same thing, again and again. People don’t buy because you’ve listed your features. They buy when they trust you, and trust comes from solving the problem that’s actually keeping them up at night, not from a page of benefit claims. So that’s how I work: earn the trust first, ask for the sale once it’s there.

The results back it up. At CVS Health, my team led the acceleration of the pharmacy app’s pickup flow, resulting in a pilot with 25% faster pickups and a projected $15 million a year in savings, on an app with more than 30 million active users. For a higher-education technology client, two years of web and content work tripled site traffic and grew organic search by over 1,700%. I’ll happily walk you through the analytics on a call.

These days Myco is built for small and mid-sized businesses that want that kind of thinking without an agency’s overhead, and want to deal with the person doing the work. If that sounds like what you need, let’s talk.